5 customer incentive program ideas
What you offer to customers will depend a great deal on your product offerings and business model. Still, most rewards offered in customer incentive programs fall into one of a few categories. We've listed some common incentive ideas below to give you some ideas about the types of things that are usually offered. Remember not to pick from them blindly, you want incentives that will match your customers, your budget, and your goals.
1. Extra rewards from your loyalty program
If you already have a loyalty program in place to incentivize customers to stick around, it's a logical step to include extra rewards from that program to incentivize them to help build your brand. Customers who are participating in a loyalty program likely already enjoy your product and will be happy to help spread the word for additional loyalty rewards.
2. VIP discounts on additional purchases
For SaaS businesses that have additional purchases for customer to make, offering discounts for those purposes in exchange for participating in the customer incentive program is a good idea. Not only will you be getting help spreading your brand, but you'll be making additional sales on top of that.
3. Branded limited-edition swag
You need to carefully choose the value of the items you give away for this idea, but providing limited-edition swag can be a good option. On top of the brand awareness help the customer participated in to get the reward, branded swag will get you additional advertising every time the customer wears it or takes it out in public.
4. Beta access to new features for SaaS
Most customers would love the chance to try out new features before other customers. This is another win-win scenario for you. Offering beta access to your new features will get you more help refining those features, and the customer will be helping you advertise to earn their spot.
5. Free credits
If you have a pay-per-usage business model, or any other type of business model that uses credits of some sort, consider offering more of them to customers for engaging in brand building actions. Depending on your goals and the requests of customers, this could be a one-time credit bump or a permanent boost to their monthly credit.