Revenue marketing KPIs: Top metrics to follow
Here is an outline of revenue marketing KPIs you should follow to maximize your profit generation:
These refer to those metrics that measure the effectiveness of sales and marketing strategies. They include the cost of customer acquisition, customer lifetime value, and conversion rates.
This is an estimation of the amount of money your business will make. Typically, projected revenue estimates how much you'll earn from your sales and marketing efforts.
This is the process of estimating the revenue that will be generated over a given period, usually quarterly or annually. For example, if you want to determine how much revenue you'll generate in the next quarter, a revenue forecast will show you where you're headed at your current pace.
Customer accounts won
This metric determines the number of new customers in the sales funnel. It measures how successful the sales and marketing teams are.
Proxies to accounts won
This KPI determines the number of proxy accounts your sales and marketing teams successfully brought to your business.
This is the practice of attributing revenue and profit growth to the impact of sales and marketing initiatives. Calculating marketing ROI enables organizations to determine the degree to which marketing efforts, either on a campaign basis or holistically, contributed to revenue growth.
Cost per funnel result
This metric measures the effectiveness of the customer's buying process—the process through which someone discovers your brand, learns more about your product and then makes a purchase to become a customer. The shorter the funnel, the less costly it is.