Join our guests in these 5 sessions where we talk about everything SaaS: from adapting to market changes, to implementing PLG from the get-go, growing via M&A, and much more.
Building a pricing strategy in a downturn
A recession is looming. And with that comes a lot of advice and commentary about how to manage your business in this new climate. Particularly when it comes to pricing strategies.
Founder of ProfitWell and now the Chief Strategy Officer at Paddle, Patrick Cambell will be hosting this week’s SaaS Happy Hour looking at the best pricing strategies during a downturn.
B stands for Boring. Why B2B Marketing can be so much more
With so much content out there, standing out from the crowd is getting harder than ever in the B2B Marketing world. B2B Marketing doesnt have to be boring, getting creative is a necessity when content fatigue is real and jargon is rife.
Chief Marketing Officer and B2B Marketing stalwart, Andrew Davies, will host this week’s SaaS Happy Hour with Co-Founder at Velocity Partners and Board Member at CLEAR Global, Doug Kessler, looking at why B2B Marketing doesn’t need to be boring or jargon heavy. You won’t want to miss this.
Growth by M&A
In May 2022, Paddle announced that we’ve acquired ProfitWell. With a shifting market in the mergers and acquisitions (M&A) world, there is a lot to digest and some lessons to be learned.
Chief of Staff at Paddle Lamorna Short will join Managing General Partner at World Fund, Tim Schumacher on this week’s SaaS Happy Hour looking at the latest in the M&A market and what to look out for when things don't go according to plan.
Tim Schumacher
Entrepreneur and Investor. Founded and lead a few companies, including Sedo.com, Eyeo.com (makers of Adblock Plus) and, most recently, our SaaS.group.
Product-led Growth: Learning from the best
Product-led growth quickly ensures users understand the value in your product, creates a better user fit, and ultimately increases user retention in the long run. What lessons can be learned from the best of the best in SaaS at the moment?
Director of Product at Paddle, Neel Desai, joins Head of Growth & Marketing at Correlated, Breezy Beaumont, on this week’s SaaS Happy Hour to look at the best examples of product-led growth this year.
End of Season: Wine Tasting Experience (EMEA/UK)
Everyone loves a glass of wine and a chat. A chat about all things SaaS paired with a delicious wine tasting is even better. Join us as we wrap up our SaaS Happy Hour sessions with an important conversation about insights and learnings we have taken from all while tasting some delicious wine.
End of Season: Wine Tasting Experience (NorthAM)
Join us for the last session of the SaaS Happy Hour, as we discuss the learnings and insights of our sessions while enjoying a fun online wine tasting experience (NorthAM hours).
