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SaaS Happy Hour

Join our guests in these 5 sessions where we talk about everything SaaS: from adapting to market changes, to implementing PLG from the get-go, growing via M&A, and much more.

Friday, July 8th 5pm BST/ 12pm EST/ 9am PST

Building a pricing strategy in a downturn

A recession is looming. And with that comes a lot of advice and commentary about how to manage your business in this new climate. Particularly when it comes to pricing strategies. 

Founder of ProfitWell and now the Chief Strategy Officer at Paddle, Patrick Cambell will be hosting this week’s SaaS Happy Hour looking at the best pricing strategies during a downturn. 

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Patrick Campbell

Patrick Campbell is the Founder & CEO of ProfitWell (now part of Paddle), the software for helping subscription companies with their monetization and retention strategies. 

Friday, July 15th 5pm BST/ 12pm EST/ 9am PST

B stands for Boring. Why B2B Marketing can be so much more

With so much content out there, standing out from the crowd is getting harder than ever in the B2B Marketing world. B2B Marketing doesnt have to be boring, getting creative is a necessity when content fatigue is real and jargon is rife.

Chief Marketing Officer and B2B Marketing stalwart, Andrew Davies, will host this week’s SaaS Happy Hour with Co-Founder at Velocity Partners and Board Member at CLEAR Global, Doug Kessler, looking at why B2B Marketing doesn’t need to be boring or jargon heavy. You won’t want to miss this. 

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Andrew Davies

CMO @ Paddle. Formerly @ Optimizely; Co-founder @ Idio (acquired 2019). Startup advisor & NED

Doug Kessler

Doug Kessler is the Co-Founder at Velocity Partners and a Board Member at CLEAR Global.

Friday, July 29th pm BST/ 12pm EST/ 9am PST

Growth by M&A

In May 2022, Paddle announced that we’ve acquired ProfitWell. With a shifting market in the mergers and acquisitions (M&A) world, there is a lot to digest and some lessons to be learned.  

Chief of Staff at Paddle Lamorna Short will join Managing General Partner at World Fund, Tim Schumacher on this week’s SaaS Happy Hour looking at the latest in the M&A market and what to look out for when things don't go according to plan. 

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Lamorna Short

Lamorna Short is the Chief of Staff Paddle & Co-Founder Blue Elvin

Tim Schumacher

Entrepreneur and Investor. Founded and lead a few companies, including, (makers of Adblock Plus) and, most recently, our

Andrew Davies

CMO @ Paddle. Formerly @ Optimizely; Co-founder @ Idio (acquired 2019). Startup advisor & NED

Friday, August 19th 5pm BST/ 12pm EST/ 9am PST

Product-led Growth: Learning from the best

Product-led growth quickly ensures users understand the value in your product, creates a better user fit, and ultimately  increases user retention in the long run. What lessons can be learned from the best of the best in SaaS at the moment? 

Director of Product at Paddle, Neel Desai, joins Head of Growth & Marketing at Correlated, Breezy Beaumont, on this week’s SaaS Happy Hour to look at the best examples of product-led growth this year.

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Neel Desai

Neel Desai is Director of Product at Paddle and Angel Investor.

Breezy Beaumont

Head of Growth @ Correlated. Focused on Product-Led Revenue and award-winning B2B Innovator.

Friday, August 26th 5pm BST

End of Season: Wine Tasting Experience (EMEA/UK)

Everyone loves a glass of wine and a chat. A chat about all things SaaS paired with a delicious wine tasting is even better. Join us as we wrap up our SaaS Happy Hour sessions with an important conversation about insights and learnings we have taken from all while tasting some delicious wine.

Register your interest here

Andrew Davies

Andrew Davies is the Chief Marketing Officer at Paddle. 

Friday, August 26th 4pm EST

End of Season: Wine Tasting Experience (NorthAM)

Join us for the last session of the SaaS Happy Hour, as we discuss the learnings and insights of our sessions while enjoying a fun online wine tasting experience (NorthAM hours).

Register your interest here

Emilie Bierschenk

Emilie Bierschenk is the VP of Global Demand Generation at Paddle.

Tripp Brockway

RVP Americas at Paddle | Sales and Revenue Leader | Startup Enthusiast

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