Event seriesSaaS Happy Hour 🍻 - Fridays at 16:00 UTC  Register here
SaaS Happy Hour

It's always 5 pm somewhere, right? Grab a drink and join our expert guests as they talk everything SaaS: from navigating market changes, to implementing PLG, growing via M&A, and much more.

Taking place Fridays until the end of August.

Friday, August 19th 5pm BST/ 12pm EST/ 9am PST

Product-led Growth: Learning from the best

Product-led growth puts the value of your product front and center, and by extension, your users. Getting this right can be transformative.

Join Paddle's Neel Desai and PLG marketing whiz Breezy Beaumont as they explore stand-out examples of product-led growth this year.

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Neel Desai

Director of Product at Paddle. Previously lead product at Profitwell, recently acquired.

Breezy Beaumont

Head of Growth & Marketing at Correlated, a product led revenue platform.

Friday, August 26th 5pm BST

End of Season: Wine Tasting Experience (EMEA/UK)

A season recap, but make it bougie. Join Andrew and Carly for a wine tasting and a chat about the insights and learnings from this season of SaaS Happy Hour.

Registration closed

Andrew Davies

Chief Marketing Officer at Paddle. Formerly at Optimizely and Co-Founder of Idio (acquired 2019).

Carly Thomas

Head of Customer Success Management (Intl) at Paddle.

Friday, August 26th 4pm EST

End of Season: Wine Tasting Experience (North America)

Join Emilie and Trip for a virtual wine tasting and a chat about the insights and learnings from this season of SaaS Happy Hour.

Registration Closed

Emilie Bierschenk

VP of Global Demand Generation at Paddle

Tripp Brockway

Regional VP of Sales (Americas) at Paddle

Previous SaaS Happy Hours

Now available on demand

Friday, July 29th 5pm BST/ 12pm EST/ 9am PST

Growth by M&A: The business of buying businesses

With a shifting market in the mergers and acquisitions (M&A) world, there is a lot to digest and key lessons to be learned.  

Tim Schumacher, Managing General Partner at World Fund, shares his insights and experience with Andrew Davies, CMO at Paddle.

Watch on demand

Tim Schumacher

Co-founder of SaaS.group, entrepreneur and investor

Andrew Davies

Chief Marketing Officer at Paddle. Formerly at Optimizely and Co-Founder of Idio (acquired 2019).

Friday, July 15th 5pm BST/ 12pm EST/ 9am PST

B stands for Boring. Why B2B Marketing can be so much more.

It's never been more important to use a creative edge to cut through the noise.

In this SaaS Happy Hour, Doug Kessler and Andrew Davies discuss why B2B Marketing needs to liven up and ditch the jargon.

Watch on demand

Andrew Davies

Chief Marketing Officer at Paddle. Formerly at Optimizely and Co-Founder of Idio (acquired 2019).

Doug Kessler

Co-Founder at Velocity Partners and Board Member at CLEAR Global.

Friday, July 8th 5pm BST/ 12pm EST/ 9am PST

Building a pricing strategy in a downturn

A recession is looming, but the right pricing strategy can help your company weather the storm.

In this SaaS Happy Hour, pricing expert Patrick Campbell talks about the best strategies during a downturn. 

Watch on demand

Patrick Campbell

Founder and CEO of ProfitWell, the recurring revenue growth platform. Now Chief Strategy Officer at Paddle.

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