Scaling a SaaS business means deploying the right technology. For example, if your expansion plan is about going after downmarket volume, then you need the tools to automate sales, upsells, and manage subscription movements.
Adaptability is also important. Can your front-end architecture and back-end infrastructure really deliver the tailored experiences that today’s customers expect, such as the right payment methods, local currencies, pages in the native language, unique offers, and product suggestions? Personalization could unlock as much as $2.95 trillion for ecommerce retailers alone.
Capacity is key too. The last thing you want is for a piece of technology to grind slower when more users are added. You also want to avoid being stung for outrageous costs for accessing the next level up of service.
And with more transactions comes a bigger threat of fraud, both ‘friendly’ and organized. Without the toolkit to fight back, vendors will be seen as a soft touch. In turn, card networks and issuing banks are likely to take a stricter line on what they consider to be suspicious activity. Genuine transactions will be caught in the crossfire.
All of this requires lots of capabilities; payments processing, subscription billing and management, fraud prevention, tax compliance management, reporting and analytics, customer comms, FX conversion/settlement, and so on. Each of these benefits from automation. That’s hampered if you’re having to stitch together and maintain multiple systems from different vendors. Alternatively, a unified platform with modular capabilities can deliver the automation and scalability to support expansion. Better still if the platform also serves as a merchant of record (MoR), that takes on all the legal and regulatory burden too.
Case study: Matamo
Matamo, a web analytics platform, found expansion hampered by their tech stack. New payment methods couldn’t be adopted, their tools did not cover security and sales tax compliance, and they were vulnerable to fraud. After adopting Paddle’s unified platform, they were able to reclaim time previously spent updating and maintaining third-party plug-ins, and leveraged Paddle’s merchant of record status to offload global sales tax compliance liabilities. They have been able to save two days of engineering per month, and enhanced anti-fraud capabilities have seen payment acceptance rates rise to 98%.
To help you understand what exactly technology and processes are required to build a revenue infrastructure that effectively supports your expansion strategy, we’ve put together this guide - complete with a checklist. Get the guide. (No email required)