Paddle Blog
Discover what sustainable growth in SaaS really looks like with expert insights shared every month
Price testing: 3 reasons to never a/b test your pricing strategy
Going global: In numbers, the opportunity and challenges of expanding internationally
Competitive Pricing: Pros and cons of competition-based pricing
Going global: How and why localization is the secret to international success
How to change your SaaS product pricing
Paddle turns 10: Learnings from the last decade
Data shows saas discounting lowers saas ltv by over 30%
6 pricing objectives & how to choose the best for growth
Expansion revenue: an underutilized growth lever
Combining PLG and sales-led growth: How Iconosquare went from freemium to 6 million ARR
The need to keep data privacy in mind when acquiring customers
Psychological Pricing: Strategies, Advantages & Examples
A recession is looming: Here’s what the data shows
What Is Product Value & How Can It Boost Market Share
Importance of Pricing: Why Pricing is Important for SaaS and Beyond