Go-to-market

SaaS marketing: 6 impactful and efficient tactics for H2 2022

4 marketing automation trends your business can benefit from

How to use SaaS affiliate marketing for your business growth

Selling SaaS Globally: Sales and Marketing

5 things to consider when adding a PLG motion to your GTM strategy

More than just hype: How to adopt PLG principles to scale quicker

5 hot topics at recent PLG meet-ups

Re-designing Paddle: Behind the scenes of our new look and feel

Driving product-led growth: Nail your approach to segmentation

Introducing The State of SaaS Growth: new data and insights from Paddle's seller base

Selling product-led SaaS? The future is hybrid - be ready.

PLG + SLG: Maximize your business growth with a hybrid GTM strategy