Discover what sustainable growth in SaaS really looks like with expert insights shared every month
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Metrics & performance
Growth rate indicates a company's profitability, sustainability, and growth potential. For a comprehensive understanding of company growth rate, how to calculate it, and how it can help you grow your business, read on.
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Metrics & performance
See why TTV is a metric your SaaS company should be tracking, and how to reduce it to reduce churn and maximize revenue.
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Metrics & performance
Learn all about the compound annual growth rate, CAGR formula, why calculate compound annual growth rate & what its limitations are on the ProfitWell blog.
Metrics & performance
Companies often miscalculate CAC and then make decisions with skewed data. Often the type of decisions, you can't afford to get wrong.
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Metrics & performance
Daily active users measure the number of people who engage with your website or service daily. Implement our tips to increase your daily active users.
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Metrics & performance
Net revenue retention (NRR) is the benchmark metric for SaaS that shows recurring revenue percentage from existing customers retained over a given period.
Taylor Hayes
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Metrics & performance
Check out the list of 10 most important SaaS customer retention metrics to detect any problems with retention and see how to improve SaaS retention rate.
Leah Messenger
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Metrics & performance
Too often, SaaS businesses are failing to accurately calculate their churn rate - or even consider it at all. We tell you how to calculate churn properly, how important the metric is for your business, and how to reduce it.
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Metrics & performance
How much revenue is a good amount of revenue? One answer is when it is more than you spent generating it. In other words, when it turns from revenue into profit.
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Metrics & performance
What is ARPU and how do you optimize it? Find out more about this key growth metric for subscription & app companies in our in-depth article, with examples & data.
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Metrics & performance
Learn all about how to choose and use the right benchmarks for your business. Benchmarks provide the logic behind targets, which are then used to measure success. Without benchmarks, those targets are less meaningful. A target may be met, but who’s to say if it was too modest?
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Metrics & performance
A deep dive on why you can't afford to miscalculate your MRR, covering why MRR is important, mistakes to avoid, and ways to keep your MRR on track. Includes MRR formula.
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Metrics & performance
Keeping churn rates as low as possible is the key strategy for most SaaS businesses. But what is the average churn rate most companies have? Learn how to benchmark your churn rate to find out what “good” looks like for your business.
Paddle
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Metrics & performance
Understanding SaaS metrics is crucial for any SaaS leader looking to measure performance and make data-driven decisions about growth. Unfortunately, the topic of SaaS metrics is also a bit of a minefield.
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Metrics & performance
Customer lifetime value is an essential metric for understanding the performance and potential of a SaaS business. There’s more than one way to calculate LTV—here’s how we do it, and why.