Question 1

Welcome to ProfitWell

Accepted Answer

Once your data has fully ingested  you can explore all of your metrics here       The numbers you see on ProfitWell may be slightly or not so slightly diffe

Question 2

Using your SaaS Metrics

Accepted Answer

Success comes down to   1 centering around a  Compass Metric   2 enabling a datadriven process  3 understanding the axes through which SaaS metrics impact

Question 3

Understanding Growth

Accepted Answer

The growth section of ProfitWell will give you the tools to break down your growth by plan and by new vs existing users    Click here to take a tour of the

Question 4

Metrics Plus

Accepted Answer

While ProfitWell Metrics are completely free we offer a paid plan called Metrics Plus to help enhance your experience with metrics   Email supportprofitwell

Question 5

Customers

Accepted Answer

A customer by our definition must be actively paying you for your product or service on a recurring basis  By this definition  1 Someone who is fully disco

Question 6

MRR

Accepted Answer

When calculating your monthly recurring revenue MRR the first thing ProfitWell does is break down bimonthly quarterly semiannual andor annual contracts

Question 7

Discounts and Credits

Accepted Answer

ProfitWell always subtracts discounts and credits before calculating MRR   For example a user thats on a 120 annual plan who is given a 10 discount will h

Question 8

Refunds

Accepted Answer

ProfitWell generally speaking ignores refunds     With the purpose of MRR being a momentum metric were focused on events that are recurring If you offer a

Question 9

Bundling Subscription Changes

Accepted Answer

If theres multiple subscription changes occurring for one customer during the same calendar month we bundle these together and show you the end result of wha

Question 10

How does ProfitWell count my trialing metrics?

Accepted Answer

It is common for many subscription companies to offer free trial to customers up front how are free trials reflected in ProfitWell  Trials only exist in Strip

Question 11

SaaS Quick Ratio

Accepted Answer

The SaaS Quick Ratio measures how efficient your revenue growth is  Not all growth is created equal and even though two companies can have the exact same re

Question 12

Metrics FAQs for Paddle users

Accepted Answer

As you start using ProfitWell metrics youll notice that there are some key differences in your subscription metrics reporting between ProfitWell and Paddle A

Question 13

Understanding Cash Flow

Accepted Answer

Cash Flow measures the amount of actual money coming in and leaving the business  This is broken down into four key areas to track and net out for a number tha

Question 14

What is the difference between Cashflow and MRR?

Accepted Answer

Cash flow is a measure of  dollars coming into your business while recurring revenue allows you to measure and track the value of your subscriptions  Recurrin

Question 15

How do you handle currency conversions?

Accepted Answer

There are always two currencies in play 1 the currency that the subscription is billed in and 2 the currency that all of your metrics are displayed in in y

Question 16

SaaS Finance

Accepted Answer

A comprehensive guide to SaaS finance bookings vs revenue vs collections vs MRR  by Patrick Campbell  Finance and accounting team members are the unsung he

Question 17

Metrics for Different Stages of Your Company

Accepted Answer

SaaS companies are handed dozens of shiny metric tools on a tray and told to  measure things  It can be incredibly difficult to try to assess this collection o

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