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Growth
7 types of white label SaaS products & mistakes to avoid
SaaS white label products are becoming more popular thanks to global connectivity, but are white label products good enough to build a business off of?
Discover what sustainable growth in SaaS really looks like with expert insights shared every month
Growth
SaaS white label products are becoming more popular thanks to global connectivity, but are white label products good enough to build a business off of?
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Growth
As we head closer toward a recession, businesses are worried and bracing for the worst. But, there are some reassuring facts. We explain what they are, and how expansion revenue can help see you through a recession.
Danette Acosta
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Growth
A recession looms, and we’re surrounded by advice and insights about what’s to come. But what’s happening right now and how can we use those learnings to prepare for the months ahead? We analyzed data from 23,000 businesses to find out.
Chloe Dormand
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Growth
B2B account-based marketing (ABM) continues to be an incredibly powerful marketing tactic in the SaaS industry, helping your company expand into new markets and reach new audiences with a personalized approach. We spoke to Ellie Buggy, who kicked off ABM here at Paddle.
Ellie Buggy
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Growth
Whether to attract investors, entice talent, acquire customers or satisfy regulations – environmental, social and governance (ESG) is now a must have for SaaS businesses. More than a box-ticking exercise, here’s how to meaningfully embed social purpose into your operations.
Chloe Dormand
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Growth
Two of our very own Product Managers were lucky enough to attend meet-ups hosted by Notion in Barcelona and Paris, aimed at companies that had a product-led growth (PLG) focus. Here are their five key takeaways on PLG.
Leah Messenger
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Growth
We’ve conducted research across SaaS companies in 84 countries, including analyzing data from thousands of Paddle customers, to identify three key areas that have a fundamental impact on growth, and the approaches that sit within them.
Dani Mansfield
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Growth
Another year, another wave of State of SaaS reports. Only this time, we’ve read them, so you don’t have to. In this report, we consolidate the 300-page goliaths, graph-heavy slide decks, extensive expert interviews, and comprehensive benchmark data – to showcase what the global SaaS landscape actually looks like (in a ~15-minute read).
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Growth
Learn all about the latest “Build in Public” strategy to understand its benefits and see some of the best examples of this approach to marketing.
Leah Messenger
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Growth
True growth in SaaS doesn't come from new customers, it comes from existing customers. Here's how to capture them in an "upsell flywheel".
Paddle
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Growth
With so much competition in the industry, how can SaaS companies stand out? These SaaS growth strategies will set your software business up for success.
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Growth
We’re waving goodbye to 2021, and saying a big hello to 2022. What expectations have we got for the SaaS industry in the new year? We asked our colleagues, friends, and fellow SaaS enthusiasts that very question.
Leah Messenger
Growth
From developing robust product and GTM strategies to building the right internal team and processes, dev tools businesses need to stand out to grow. Here’s how to do it.
Chloe Dormand
Growth
Customers who don't use your product often enough are going to churn. Adding integrations can keep user engagement high--which means lower churn and more cash.
Paddle
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Growth
UX and onboarding lessons that were learnt while we working on the Trafft booking and scheduling app.
Alexander Gilmanov