Paddle Blog
Discover what sustainable growth in SaaS really looks like with expert insights shared every month

Selling product-led SaaS? The future is hybrid - be ready.

Message on Ukraine conflict

PLG + SLG: Maximize your business growth with a hybrid GTM strategy

5 challenges of adding a sales-led motion to your GTM strategy

Better than yesterday: Why we refreshed the Paddle brand

How To Use Price Bundling To Optimize Pricing and Boost Sales

(Re)introducing Paddle: Payments infrastructure for software companies

Paddle partners with usage-based pricing solution m3ter

What is “build-in-public” strategy & why you should care

Innovation in finance: Lessons from a VP Finance
![Pricing Ethics: 5 Ethical Issues in Pricing Strategies [+Avoiding Them]](/_next/image?url=%2Fimages%2Fpaddle-share-image.png&w=3840&q=75)
Pricing Ethics: 5 Ethical Issues in Pricing Strategies [+Avoiding Them]

30%+ of your revenue should be expansion revenue. You're likely at 10%

Sticky Prices Explained: Definition, Strategy & Examples

What is a good SaaS churn rate + average churn rates by industry

Price stability: How to define, measure and maintain stable prices