Annual plans drastically reduce churn.
Term Optimization can either upgrade your customers from monthly > quarterly plans or monthly > annual plans.
Instructions:
1. Duplicate the template provided here and record which monthly plan ids correlate to which annual plan ids.
If you are on Paddle, you'll want to use the price id - you can find this by going to Catalog>Products>Plan name> then copying the price ID. Plan mappings helps us calculate the appropriate discount value for each customer.
From the Nav:
Price ID location:
If you are on Stripe, you can find the plan id by selecting into Products> Plan Name> then copying the API ID. Plan mappings helps us calculate the appropriate discount value for each customer.
Products page:
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API id location:
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2. What you would like to optimize for- less churn, increased revenue, or both. This article may help you figure out who you want to target.
3. Do you want us to email users, use in-app notifications, or both.
Contact us at support@profitwell.com with this information to talk to one of our Product Managers if you're not already in touch with one of our team members.
Term optimization email to customers.
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Confirmation modal for customers to upgrade their subscription.
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In-app notification offering customers an upgrade to an annual plan.
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