The Billing charts in Paddle’s platform are designed to give you real-time, accurate data on your revenue and transactions. Below, we explain how this is all calculated, so you know which variables are included and which aren’t.
Revenue
The Revenue chart shows, for the selected time period, the earned money from completed transactions. This means adding your ‘earnings’ from:
- Completed subscription payments
- One-off transactions
- B2B Invoicing paid invoices
- Recovered checkouts which complete and pay
- Affiliate revenue (where you are an affiliate through Paddle for another software company and have referred traffic to them that transacts)
The ‘earnings’ for each of these means that from the gross amount Paddle receives, we deduct any fees, taxes, and charges applicable. Then we sum all of this to reach your total Revenue for the period.
Note that this means the number does not account for any balance adjustments, such as refunds or chargebacks.
Also, because we’re only looking at paid transactions, this number doesn’t include trialing or free subscriptions, or unpaid/overdue B2B invoices.
Transactions
This is the total count of transactions and paid B2B invoices for the selected time period.
Again, this excludes trialing subscriptions, free subscriptions, and unpaid/overdue B2B invoices. It basically counts the same transactions used in the Revenue number above.
Average Transaction
This is essentially the Revenue number divided by the Transactions figure.
In other words, we take all the Revenue you have received within the period, divided by the total count of Transactions for the same period, to give the average value of your transactions.
Refunds
Finally, Refunds are the total amount from your balance that has been returned to the buyers.
This is actually different from the amount sent back to buyers. For example, because your revenue already has fees and taxes deducted, the amount we take from your balance (the net ‘earnings’) is still just a portion of the total (often the original payment amount) that is returned to the buyer.
Note that this does not include chargebacks, so if you receive chargebacks, they will not be taken into account in this figure.
Chargeback counts
This is the total number of chargebacks received for the selected time period. A chargeback occurs when a customer disputes a transaction with their bank.
This figure excludes pre-chargeback alerts (disputes resolved before becoming chargebacks). We also exclude any reversals that occur after a chargeback has been filed (chargebacks that Paddle has successfully defended on your behalf or that have been withdrawn by the buyer). While reversals are positive outcomes, they don't affect your chargeback rate - this is determined by the number of chargebacks received to reflect how PSPs assess risk.