Subscription businesses generally treat MRR as one of their key KPIs and as an excellent indicator of business health. It’s a great metric to prompt questions and identify plans, products, or customer cohorts which may need a little more attention in order to keep them happy and growing.

Some of the main questions which are answered by MRR include:

• How much revenue can I expect to make every month?
• Is my subscription business growing?

If you have questions about MRR or would like to know more about getting the most from your subscriptions, get in touch with our team.