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How is Monthly Recurring Revenue (MRR) useful?

Subscription businesses generally treat MRR as one of their key KPIs, and as an excellent indicator of business health. It’s a great metric to prompt questions, and identify plans, products or customer cohorts which may need a little more attention in order to keep them happy and growing.

Some of the main questions which are answered by MRR include:

  • How much revenue can I expect to make every month?
  • Is my subscription business growing?

If you have questions about MRR, or would like to know more about getting the most from your subscriptions, get in touch with our team.

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