ACTIVITY LABEL DEFINITION new Customer is new new_cancelled Customer was a new customer and then cancelled in the same month cancelled Customer cancelled churn Customer churned voluntarily churn_delinquent Customer churned delinquently (i.e., due to failed payment) decrease Customer's plan length decreased increase Customer's plan length increased downgrade Customer's MRR value decreased upgrade Customer's MRR value increased reactivated Customer churned at some point in time, and then signed back up under the same customer ID

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CSV Export Glossary

ACTIVITY LABEL	DEFINITION
new	Customer is new
new_cancelled	Customer was a new customer and then cancelled in the same month
cancelled	Customer cancelled
churn	Customer churned voluntarily
churn_delinquent	Customer churned delinquently (i.e., due to failed payment)
decrease	Customer's plan length decreased
increase	Customer's plan length increased
downgrade	Customer's MRR value decreased
upgrade	Customer's MRR value increased
reactivated	Customer churned at some point in time, and then signed back up under the same customer ID

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