Paddle is removing inactive ProfitWell Metrics accounts from our platform as part of our standard data retention policy. If you’ve received an email about this, it means your account has been identified as inactive and may be deleted soon.

If you’d like to keep your existing data, simply log in to your Metrics account before the date specified in your email. If you no longer need your account, no action is required, it will be safely deleted after the stated date.

Below are answers to some common questions about this process and your next steps.

Why did I receive this email?

We’re contacting a small number of ProfitWell Metrics users whose accounts haven’t been accessed for over 12 months. This is part of Paddle’s standard data management process.

What happens after the deletion date?    

Your ProfitWell Metrics account and all associated data will be permanently deleted in line with our data retention policy.

Can the data be recovered after deletion?

No. Once deleted, the data cannot be restored from our side. 
However, if you decide to create a new Metrics account in the future, you may be able to re-import historic data from your connected payment providers during onboarding.

How can I prevent deletion?

To keep your existing data, simply log in to your ProfitWell Metrics account within 30 days of receiving the email. No other action is needed.

Does this affect Paddle Billing or Classic customers?

No. This only applies to the free ProfitWell Metrics product. Paddle Billing, Paddle Classic and Retain (standalone) accounts are unaffected.

Who can the user contact with questions?

You can reply directly to the email or contact our Support team at sellers@paddle.com and someone will be happy to help.